[November reflections]

INSIDE: ALL the things I’ve been AVOIDING admitting about myself, and my business, that I finally realized this month.
The BIG THING I’ve realized this past month…
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Is that this whole “online business thing”
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Is just not going to work for me unless I am allowed to be ALL of me.
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And ALL of me is:
Fitness
Business
Life
Sales
Confidence
Self worth
Relationships
Love.
…And so much more.
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When I started my business, I did fitness + nutrition coaching.
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I was “ALL IN” because that’s all I WAS at the time and all that I was obsessed with.
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I pretty much defined myself with my body. I competed in bikini competitions. I spent hours in the gym, and literally thought about fitness and nutrition NON-stop.
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I thought it was fantastic at the time, and since I was SO into it, my business and page grew very quickly.
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I was able to impact thousands of women, quit my 9-5, and make 6 figures while living the amazing laptop lifestyle.
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But then… I felt myself growing, and changing in my business journey and as a person.
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I started to feel like I was stuck in a box with the label of “fitness coach” when in reality I knew I had talents beyond this dimension…
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I wanted to help other women develop business skills, sales skills, and develop the self worth and confidence to design their OWN dream lifestyles and businesses.
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So I pivoted my business, to have the label ‘business coach.’
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Logically, I thought it would be smart to focus on just one thing at a time–
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So I shut down my fitness programs, didn’t take on more new fitness clients, stopped posting fitness stuff, so I could focus only business coaching.
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Niche down! Stay laser focused! Show up and add value consistently to your niche!
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This is the basic formula for online business success, and how most people succeed to 6-7 figures in this internet marketing world.
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It worked, of course.
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(Sticking to formulas will always work)
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I launched some killer business programs, followed the systems. My clients saw amazing business results, shifting into new levels of themselves and seeing great financial results as well.
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But–
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What I didn’t realize was that–
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A few months in,
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I felt like I had basically just shifted myself into ANOTHER box, only now with a DIFFERENT label.
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I STILL felt ONE dimensional, like I had to be “THIS” type of coach who does THIS thing and posts THIS type of content ONLY for THESE types of people IF I want to make money.
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And if I’m being honest with you?
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Whenever I feel like I’m placed into a box, with a label, a system, a formula to follow to get results.
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I feel like I’m literally on a DIET for my business.
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Restricted. Constricted.
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I feel like I want to go eat cake and french fries instead of following the PLAN.
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(Which I did, lol). I definitely experienced a few pounds of weight gain this month, due to stress, moving less, and eating more.
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I started this business to get OUT of THE BOX–
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To be able to EXPRESS myself fully online, to help women by being ALL of me, with my presence and energy–
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Not to fit into another box and follow a step by step formula and rinse and repeat strategy for success.
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You feel me?
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And I think, if I’m being totally honest–
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This NEED and pressure I placed on myself to define myself as X type of coach has been THE THING causing me SO much stress and anxiety over the last few months.
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I overworked –> To the point of burnout, lying to myself that I was just one of those people who loved their job so much I never needed to rest!
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But in reality, this overworking was a way to HIDE from myself, HIDE from what I truly wanted to do with my business.
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HIDE from the fact that as hard as I try I’ll never be like all the “other coaches” online who can niche down and fit into a perfect little, manicured, box of “business coach” or “fitness coach.”
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HIDE from the fact that it just felt easier and safer to just follow a proven system than to be ‘weird’ and ALL of me, and fully express myself online, and go as deep as I know I could be going with people and in my content, what I REALLY am meant to be doing.
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HIDE from the fact that sometimes, I still don’t think I’m good enough to just be ALL of me and have people accept me fully for it, I have to hide under a LABEL and make sure people see me a certain way.
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BUT, no matter how hard I try…
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I just can’t.
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I
just
can’t
fit
into
the
box
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>> It’s truly IMPOSSIBLE for me NOT to be ALL of me online, without feeling like I’m chopping my ARM OFF. <<
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It’s IMPOSSIBLE for me NOT blog about fitness, food, and body image…
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This is SO core to who I AM and my journey in the world!!
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But at the same time–
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It’s IMPOSSIBLE for me NOT to blog about BUSINESS, SALES, and MONEY.
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It’s impossible for me NOT blog about relationships, self worth, and love.
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I THRIVE MOST when I’m doing ALL these things, being ALL of me NOT just one of them.
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>> The thing I value MOST in my business is the ability to be ALL of me. << 
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ALL of me IS:
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Fitness
Business
Life
Sales
Confidence
Self worth
Relationships
Love.
…And so much more.
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I am REALLY good at helping women shed fat, tone up, feel incredible in your body.
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I am REALLY good at helping women close high ticket sales with confidence, build a killer online presence quickly, and grow your business to 6+ figures and beyond.
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I am REALLY good at helping people quit their jobs, realize their own inner power, and create their dream lives and relationships.
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I am REALLY good at helping women RE-WIRE their brains, develop a killer mindset, and sustain long term success in business, body, or relationships.
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This is me.
This is ALL of me
ALL of what I do.
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I can’t just pick ONE, because then I feel suffocated, trapped, and stifled.
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Niching might work for some people, but if it’s going to come at the expense of my self expression, and happiness…
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It’s just not the best strategy for me.
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So from here on out
I need to tell you that
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I am surrendering my need to fit myself into a niche, a label, of a “good coach” or “good blogger about X”
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I am officially declaring that I am just going to write about what I want to write about, say whatever comes out–
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I surrender and trust that the right people who resonate with my message will sign up for my courses and programs because what I say to you hits you at your core, and you feel connected to my message and energy.
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Whether those programs are around:
>> Growing your business.
>> Fat loss.
>> Ending emotional eating.
>> High Ticket Sales.
>> Leading with power.
>> Content marketing.
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[Or something else, we shall see…]
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I am deciding it’s going to have to be THIS or nothing in my business.
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One of my mentors told me this: “There is no need to niche, because you ARE the niche.” 
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Isn’t that awesome??
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To give myself permission to be ALL of me, not have to limit myself to being ONE type of coach.
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To accept that I am someone who is multi-dimentional, and can cross boundaries and still succeed.
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And I know and trust that when I am being all of ME—
Filtering nothing
Showcasing everything, the good, the bad, the ugly—
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THIS is when the magic happens.
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Tell me if you relate to this in anyway. I would love to know.
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And to my long-time followers: You know who you are, and I LOVE YOU. ❤️
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LIVE Fearlessly,
Dee
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WORK WITH ME HERE:
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FITNESS: Want to shed fat, tone up, and feel amazing in your body?
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BUSINESS: Want to quit your job, build your 6+ figure online business, and design your dream life?

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MAKE SURE YOU ARE IN THE FEARLESS BOSS LADIES FACEBOOK GROUP TO HANG OUT WITH ME:

https://www.facebook.com/groups/1005925919580029/

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